Photographed March 20, 2015
Erected by Milwaukee County Historical Society
Sponsored by Northwestern Mutual
Franklin, Milwaukee County, Wisconsin
42° 54.375′ N, 87° 57.048′ W
41 TWIN OUTDOOR THEATRE
The 41 Twin Outdoor Theatre, the second drive-in built in Wisconsin, occupied this site from July 1, 1948 until September 16, 2001. The 41 Twin was one of a handful of outdoor theaters throughout the United States to make use of a double-sided screen tower. Two additional single screens were added in 1981, making the 41 Twin one of the largest drive-ins in the country with space for nearly 3,000 cars. During its 53 years of operation, the theater showed over 8,240 feature films. A wide variety of promotions – including Dusk to Dawn Horror Shows and Buck Nights – helped attract countless patrons to the 41 Twin throughout its history.
The marker is located mounted to a retainer wall adjacent to the Northwestern Mutual parking lot, on northbound Northwestern Mutual Way, north of its intersection with West Drexel Avenue, at or near 1 Northwestern Mutual Way, Franklin, Wisconsin 53132.
NOTE: Northwestern Mutual Way makes a loop around a huge piece of property. The marker overlooks southbound Wisconsin Highway 241, visible behind the retaining wall.
Cinema Treasures: 41 Twin Outdoor Theatre
OnMilwaukee.com (December 9, 2003): Once-beloved drive-ins now fading fast
41 Twin Outdoor Theater Demolition Video
41 Twin Outdoor Theater Facebook Page
A gorgeous first day of spring!
March 20, 2015