CASE Mascot and Trademark

© Photographed May 19, 2013
Erected October 1980
by J J Case Company in grateful recognition of its founder
Racine, Racine County, Wisconsin
42.727105, -87.78296
Google Map

The original bald eagle known as "Old Abe" was the mascot of the Eighth Wisconsin Regiment during the U.S. Civil War, and it accompanied the regiment in 38 battles. In battle or whenever the band played, Old Abe was said to utter a piercing war cry. He later was kept at the state capitol in Madison until his death in 1881. So impressed was Jerome Increase Case with this bird that in 1865 he chose the eagle as the trademark of his young threshing machine company in Racine. For more than a century the eagle was the symbol of J J Case Company. This eagle and globe trademark was used from 1894 until 1969, when it was retired for the current trademark.
The marker is at located Racine's Monument Square, at the intersection of Main Street and 6th Street, Racine, Wisconsin 53403.

Jerome Increase Case (1819–1891) was an early American manufacturer
of threshing machines. He was a three-time mayor of Racine, Wisconsin,
and a two-term member of the Wisconsin State Senate.
He founded the J. I. Case Corporation.
This media file is in the public domain.

Me and my Case
Manitowoc County Tractor Show and Thresheree
September 2012

 Titled "Residence of Hon. J. I. Case, Main St. Racine, Wis."
Jerome Increase Case (1819–1891) founded Case Corporation
to manufacture threshing machines in Racine, Wisconsin. (1875)
This media file is in the public domain.

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